Backlash over plan to extend TV advertising

Product placement will harm health of children, doctors and teachers fear.

GUARDIAN, 03 Jan 2010: Ministers are facing fierce opposition from medical groups, teaching unions and children’s charities over plans to allow products to be used in television programmes for marketing purposes for the first time.

Critics claim the move, which broadcasters say will give them up to £140m a year in extra revenue, will fuel childhood obesity, exacerbate the problems caused by alcohol and gambling, and distort storylines by rewarding programme makers for deliberately giving certain items high visibility.

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